New skills. New opportunities.

Providing free training and tools to help people get the skills they need to grow their career or business.

Read our mission

I am so excited by the millions of people in Europe who are growing with Google by using our products and accessing our training. Since 2015, over five million people in Europe, the Middle East and Africa have grown their businesses and careers through training by Google and our partners. Going forward, we are committed to deepening the impact of our training so even more people can grow with Google.

Matt Brittin

President, EMEA Business & Operations

Our activities

"Google has helped us spread our wings. We’re a young company, but we’re determined to grow. Things are getting better and better, and that’s thanks to Google."Agnieszka Doleżek, Owner, Psoteria

For Personal Growth

An award-winning training programme which has helped 3 million people in Europe acquire new digital skills

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Key Programmes

Atelier Digital
Atelier Digital

In Switzerland where we help small businesses find new market opportunities for their products and Export Digital which helps Swiss businesses export internationally.

Activate
Activate

Activate in Spain where we offer unemployed people as well as students free courses on subjects like web development, digital marketing and e-commerce.

Eccellenze in Digitale
Eccellenze in Digitale

Google Eccellenze in Digitale where we help traditional businesses develop their digital skills and Crescere in Digitale, our partnership with Minister of Labour to offer 3K internships to young unemployed.

Digital Garage
Digital Garage

Google Digital Garage in the UK where we help businesses enhance their digital presence through personalised face-to-face trainings in different cities.

Pour les Pros
Pour les Pros

Google pour les Pros in France where we support SMEs growth via digital trainings at their shops, matching them with young graduates.

Success Online
Success Online

Google Success Online in the Nordics where we educate SMEs in digital skills through local partners.

Internetowe Rewolucje
Internetowe Rewolucje

Google Internetowe Rewolucje in Poland where we help Polish SMBs grow online through digital skills education and creating a digital experts ecosystem.

Grow Greek Tourism Online
Grow Greek Tourism Online

In Greece where we help travel companies get online via face to face trainings and our online travel hub.

Blockly Games
Blockly Games

A visual programming environment for children to learn programming basics. Available in 40 languages.

Made with Code
Made with Code

Resources to inspire girls to learn to code and see coding as a means to pursue their dream careers.

CS First
CS First

Lesson plans and video based content delivery to create engaging CS experiences for young students.

RISE Awards
RISE Awards

Grants and capacity building resources for organisations running extra-curricular computer science education initiatives for pre-university students.

"Android allows us to offer functionality that wouldn’t be possible on other operating systems."Pablo Reaño, CEO, Weplan

For Businesses

Training and tools to help businesses succeed online.

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Key Programmes

Google AdWords
Google AdWords

Google’s flagship advertising programme lets businesses be seen by customers at the very moment they’re searching on Google for the things businesses offer.

Google Search
Google Search

Google Search allows businesses to be found by people all over the world, making their products and services visible and accessible.

Digital Workshop
Digital Workshop

An award-winning programme which helps businesses grow, find new customers or expand to new markets, through free online or in-person training courses.

Google Analytics
Google Analytics

Helping businesses boost sales, find more visitors or improve their mobile app, Google Analytics has the answers and insights needed to guarantee business results.

Google My Business
Google My Business

Google My Business puts a business’s information on Search, Maps and Google+ so that customers can find it, no matter what device they're using.

Google Digital Academy
Google Digital Academy

This academy of unique courses and tools helps agency and client partners build the skills and capabilities they need to stay ahead in the rapidly-changing digital world.

Google Partners
Google Partners

Partners are online marketing companies, trusted by Google. Business owners can team up with a Partner to let a certified expert manage their online marketing.

GSuite
GSuite

Businesses can get email, cloud storage, collaboration tools and other business apps with GSuite.

"The web is the best way for a small, local business to have global impact."Frangiskos Karelas, Founder, Eumelia

For Entrepreneurs

Powerful products and flexible programmes to help startups grow and turn into thriving businesses.

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Key Programmes

Google Campus
Google Campus

Google's spaces for entrepreneurs to learn, connect, and build companies. Entrepreneurs get access to mentorship and training, as well as best-in-class partners.

Cloud Platform for Startups
Cloud Platform for Startups

The Cloud Platform offers $100,000 in credit and 24/7 support for eligible startups. Google manages application, database, and storage servers so founders and entrepreneurs don't have to.

"Google.org’s support has given Fondazione Mondo Digitale the opportunity to make a quantitative and qualitative leap in terms of both content and scope of activities. In particular it has enabled the Foundation to establish a uniquely innovative and meaningful programme for the unemployed youth of Italy."Mirta Michilli, CEO, Fondazione Mondo Digitale

For Android Partners

Programmes and tools to help developers scale their products across devices faster, and with more freedom.

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Key Programmes

Android
Android

This OS runs on hundreds of millions of handheld devices around the world. Android is customizable, easy to use and free for developers and device manufacturers.

Android
AdMob

A global mobile advertising network that helps app developers monetise and promote their mobile and tablet apps with ads.

Android
Play Store

A "store-front" that enables entrepreneurs and developers to grow and scale globally. In the last 12 months it delivered 50bn app installs and has a reach of 1bn active users per day.

Google Developer Groups
Google Developer Groups

Google Developer Groups (GDGs) are grassroots communities for developers who are interested in Google's developer technology.

Android
Google Experts

A global network of experienced product strategists, designers, developers and marketing professionals actively supporting developers, startups and companies changing the world through web and mobile applications.

Android Nanodegree
Android Nanodegree

Google and Udacity have developed an extensive catalog of nearly 50 online courses in applied tech areas like Android, Web, Cloud and Tech Entrepreneurship. Those courses supply students with a range new skills opportunity including career-focused curriculum and hands-on projects.

"Google helped us launch nationwide and become incredibly well known. We now get about a thousand visits a day, and 75% are through search by keyword."María López-Linares, Co-owner, López-Linares Anticuarios

For Non-profits

New opportunities to help nonprofits find solutions to big challenges, grow their funding, and increase their social impact.

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Key Programmes

Google.org
Google.org

Google.org supports people who are innovating to combat humanity’s biggest challenges. Through strategic grants and mobilising Google employees’ skills, we helps non-profits accelerate and scale.

Google Ad Grants
Google Ad Grants

This programme empowers non-profit organisations to share their cause. It offers non-profits $10,000 per month in in-kind AdWords to promote their mission and initiatives on Google search result pages.

Google Apps for Non-profits
Google Apps for Non-profits

Non-profits get free access to the Google Apps suite, allowing them to reduce their IT costs and help staff and volunteers work together more effectively.

Google Impact Challenge
Google Impact Challenge

This is an open call for non-profits to share bold ideas tackling big challenges through technology. The best ideas receive Google.org grant funding and mentorship to help turn their ideas into reality.

YouTube Non-profit Programme
YouTube Non-profit Programme

Non-profits have access to YouTube features designed for them such as a Call-to-Action overlay they can place directly on their videos.

"We’re now a global player. AdWords has enabled us to be found in every market."Marc Verschueren, Online Marketing Manager, Happy Socks

For YouTube creators

New ways to help creators improve their video content, build fan bases, and turn their creativity into their career.

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Key Programmes

YouTube
YouTube

YouTube is empowering a diverse new generation of creators online by providing a foundation for artistic expression with lower costs, and the ability to reach a global audience.

YouTube Creator Hub
YouTube Creator Hub

The Creator Hub is a home for resources to help create better video content, build fan bases, and turn anyone’s creativity into their career.

YouTube Creator Academy
YouTube Creator Academy

YouTube offers free online lessons to creators via the YouTube Creator Academy and are present at different events across Europe each year to educate and inspire creators in person.

YouTube Space
YouTube Space

One of the ways YouTube aims to nurture new talent is through state of the art production facilities where creators can learn from industry experts, collaborate and network.

Google AdSense
Google AdSense

AdSense is a simple way to turn a passion into a living by displaying targeted ads next to a website’s owner online content.

Content ID
Content ID

We work hard to give creators control over their content. Used by over 5,000 partners, Content ID scans over 400 years of YouTube video every day. It gives rightholders control over their content, allowing them to block it, track its use, or generate revenue.

Blogger
Blogger

Blogger is a free weblog publishing tool for sharing text, photos and video that helps develop relationships with potential and existing customers, and create a brand for yourself.

For Teachers

Tools to help teachers take their students on virtual trips, bring their lessons to life and make coding fun.

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Key Programmes

Google Science Fair
Google Science Fair

The Google Science Fair is a global competition open to all 13-18 year olds for a chance to win amazing prizes.

Google Educator Groups
Google Educator Groups

Communities of educators who learn, share, inspire and empower each other to meet the needs of their students through technology solutions

Google for Education Training Centre
Google for Education Training Centre

We've designed free, online training for the classroom that helps educators do what they do best, even better.

Google Classroom
Google Classroom

Allows teachers to create classes, distribute assignments, send feedback, and see everything in one place, in an instant, paperless and easy way.

Expeditions
Expeditions

With Expeditions, teachers can take their classes on immersive virtual journeys to bring their lessons to life.

Blockly Games
Blockly Games

A visual programming environment for children to learn programming basics. Available in 40 languages.

For Cultural Institutions

Helping Cultural Institutions digitise their art collection and make it accessible to everyone.

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Key Programmes

Google Cultural Institute
Google Cultural Institute Platform

Home to the Art Project, History and World Wonders, the interactive platform is where partners bring their cultural treasures and stories together in unprecedented ways.

Google Cultural Institute
Management and Publishing System

Through a single interface, partners can easily manage and publish their digital assets and stories across multiple platforms.

Google Cultural Institute
Digitization Technology

We offer specially-designed Street View and ultra high-resolution photography to enable audiences to see art and heritage sites like never before.

Google Cultural Institute
Outreach and Education Programmes

Via online Art Talks events, we offer live-streamed lectures featuring educators and historians on topics of their choosing.

Google Cultural Institute
The Lab at the Cultural Institute

The Lab in Paris welcomes experts, creatives, curators, artists, designers and educators to build new bridges between tech and culture.