Growth Engine for

Nurturing storytelling and creativity

Video is one of the most powerful vehicles for creation. Our tools enable creators to write a story or produce a short video for a global audience of millions to view and enjoy.

Products, Programmes and Tools for Creators


YouTube is empowering a diverse new generation of creators online by providing a foundation for artistic expression with lower costs, and the ability to reach a global audience anywhere, anytime, on any device.

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YouTube Creator Hub

The Creator Hub is a home for resources to help create better video content, build fan bases, and turn anyone’s creativity into their career.

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YouTube Creator Academy

YouTube offers free online lessons to creators via the YouTube Creator Academy and are present at different events across Europe each year to educate and inspire creators in person.

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YouTube Space

One of the ways YouTube aims to nurture new talent is through state of the art production facilities where creators can learn from industry experts, collaborate and network. The first European YouTube Space opened in London in 2012 and last year another one opened in Berlin.

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Content ID

We work hard to give creators control over their content. Used by over 5,000 partners, Content ID scans over 400 years of YouTube video every day. It gives rightholders control over their content, allowing them to block it, track its use, or generate revenue.

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Google AdSense

AdSense is a free, simple way to turn a passion into a living by displaying targeted ads next to one’s online content. Creators or startup businesses can show relevant ads to their site visitors and customize the look and feel of ads to match their website.

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Blogger is a free weblog publishing tool for sharing text, photos and video that helps develop relationships with potential and existing customers, and create a brand for yourself.

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1/4 total watch time

European YouTube partners and creators attract a quarter of YouTube's global watch time.

Explore our other activities’s support has given Fondazione Mondo Digitale the opportunity to make a quantitative and qualitative leap in terms of both content and scope of activities. In particular it has enabled the Foundation to establish a uniquely innovative and meaningful programme for the unemployed youth of Italy.Mirta Michilli, CEO, Fondazione Mondo Digitale

Growth Engine
for Non-profits

Through our programmes, products and employees, we help non-profits scale solutions to big challenges, find new donors and volunteers, and get supporters to take action.

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Growth Engine
for Cultural Organisations

We offer museums, archives, and foundations, free tools and technology to engage and inspire global audiences through powerful cultural experiences.

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