Growth Engine for

Accelerating social impact through technology

Through our programmes, products and employees, we help non-profits scale solutions to big challenges, find new donors and volunteers, and get supporters to take action.

Products, Programmes & Tools for Non-profits, the philanthropic arm of Google, seeks out and supports people around the world who are innovating to combat humanity’s biggest challenges. Through strategic grants and mobilising Google employees’ skills, helps non-profits accelerate and scale.

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Google Ad Grants

Google Ad Grants empowers non-profit organisations to share their cause with the world. The programme offers non-profits $10,000 per month in in-kind AdWords to promote their mission and initiatives on Google search result pages.

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Google Apps for Non-profits

Non-profits get free access to the Google Apps suite including Gmail, Google Calendar and Google Drive allowing them to reduce their IT costs and help staff and volunteers work together more effectively.

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Google Impact Challenge

The Google Impact Challenge is an open call for non-profits to share bold ideas tackling big challenges through technology. The best ideas receive grant funding and mentorship to help turn their ideas into reality.

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YouTube Non-profit Programme

Non-profits have access to YouTube features designed for them such as a Call-to-Action overlay they can place directly on their videos.

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€20M has committed more than €20M in grants to European non-profits. We provide grant funding alongside mentorship and training to help them accelerate their impact.

Explore our other activities

Growth Engine
for Cultural Organisations

We offer museums, archives, and foundations, free tools and technology to engage and inspire global audiences through powerful cultural experiences.

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