Software and online marketing company Syrus grows by 1000% in ten years
Software and online marketing company Syrus Industry is a certified Google partner. Its business has grown exponentially since it started using Google AdWords and Google AdSense in 2004, and it also uses almost the full range of Google tools. “Google technology has enabled us to make a qualitative leap,” says CEO Daniele Di Rollo. “Our sales were €60,000 in 2004, and by 2013 we increased this by 1000%.” What started off as a one-man business now has over 30 employees in Italy and across Europe, thanks in no small part to market research carried out in other countries using Google Trends. “The support we’ve had from Google has also been important,” says Di Rollo. “It’s included online and offline classes and seminars that have affected my whole experience of their business. AdWords has made it possible to run effective global campaigns, and we’ve also obtained certification in Google Maps Business View, Apps for Work and AdWords. The boom in our business shows that Google has been a winning choice.”
The boom in our business shows that Google has been a winning choice.